SplitLab vs Convert
Convert (Convert Experiences) is a well-regarded, privacy-conscious A/B testing tool popular with agencies and CRO specialists — solid testing, good support, and a fair reputation on data privacy. SplitLab is an agency-first A/B testing and AI landing-page platform that adds page building to the mix: generate pages with AI, split-test them deterministically on your own domains, and see statistical significance built in. Both are agency-friendly testing tools; the big difference is that SplitLab also builds the pages. Here’s the comparison.
| SplitLab | Convert | |
|---|---|---|
| Best for | Agencies building and testing landing pages across clients | Agencies and CRO specialists testing existing sites |
| A/B & split testing | Deterministic split with significance built in, on every plan | A/B, split, and multivariate testing |
| Statistical significance | Chi-square, surfaced automatically at 95% confidence | Confidence-based reporting |
| Landing page building | AI builder (prompt, URL, or uploaded HTML) + hosted variants | No page builder — you bring your own pages |
| AI page building | Core: generate/rework pages with AI | Not a page-building tool |
| Agency / multi-client | Native multi-client workspaces (domains, seats, data per client) | Agency-friendly account management |
| Privacy | First-party tracking on your own domain | Strong privacy positioning |
| Pricing model | Simple plans + usage-based AI credits | Tiered plans by traffic/tested users |
Choose SplitLab if…
- You build the landing pages you test, not just test existing ones.
- You want AI page building and A/B testing in one agency-first tool.
- You want significance-backed results served on each client’s own domain.
- You manage multiple clients and want their data and domains kept separate.
Choose Convert if…
- You only need to test pages that already exist and don’t want a builder.
- Privacy certifications/positioning are a primary procurement requirement.
- You want multivariate testing as a dedicated, standalone testing tool.
Overview: dedicated testing tool vs build-and-test platform
Convert is a focused, privacy-minded A/B testing tool with a good reputation among agencies and CRO consultants. You bring the pages; Convert tests them well.
SplitLab covers the same testing job but also builds the pages: generate a landing page with AI (or import one), then split-test variants on your own domain with significance built in. If your workflow includes creating the pages you test, that’s one fewer tool to stitch in.
Testing and statistics
Both are serious about test rigor. Convert offers A/B, split, and multivariate testing with confidence-based reporting. SplitLab runs deterministic A/B/split tests and surfaces a chi-square significance result at 95% confidence automatically, so the ship/kill call is unambiguous.
The page-building difference
This is the clearest divide: Convert is not a landing page builder, so page creation happens elsewhere (a builder, a developer, your CMS). SplitLab includes an AI builder — from a prompt, a URL, or uploaded HTML — and hosts editable variants, so building and testing are the same workflow.
Privacy and tracking
Convert is known for a strong privacy stance. SplitLab tracks first-party on your own domain — the test is served under the client’s domain with no visible third-party redirect — which keeps data first-party and the experience seamless.
For agencies specifically
Both are agency-aware. Convert has agency-friendly account management for running client tests. SplitLab is built around multi-client workspaces with per-client domains, seats, and data, and adds AI page building on top, which suits agencies that also produce the pages they test.
Frequently asked questions
Is SplitLab a good Convert alternative?
Yes, especially if you also build the pages you test — SplitLab pairs deterministic A/B testing (with significance built in) with an AI landing page builder, in one agency-first tool. Convert is a strong choice if you only need to test existing pages and want a dedicated, privacy-focused testing tool.
Does Convert build landing pages?
No — Convert is a testing tool; you bring your own pages. SplitLab includes an AI page builder, so you can create and test pages in the same place.
How do the statistics compare?
Convert offers confidence-based reporting across A/B, split, and multivariate tests. SplitLab surfaces a chi-square significance result at 95% confidence automatically for its deterministic A/B/split tests.
Is SplitLab privacy-friendly like Convert?
SplitLab tracks first-party on your own domain and serves tests under the client’s domain with no visible third-party redirect. Convert is known for a strong privacy positioning; if formal privacy certifications are a procurement requirement, verify specifics on each site.
Which is better for agencies?
Both are agency-aware. SplitLab adds AI page building and per-client workspaces (domains, seats, data), which fits agencies that also produce the pages they test; Convert is a focused testing tool with agency-friendly account management.
How is pricing structured?
Convert typically prices by traffic/tested users in tiers. SplitLab uses simple plans plus usage-based AI credits. Check both sites for current numbers.
Can SplitLab test my existing site?
Yes — paste a URL or upload HTML to bring an existing page in and test variants, in addition to building new pages with AI.
Which should I choose?
Choose SplitLab if you want to build and test landing pages together across clients. Choose Convert if you only need to test existing pages with a dedicated, privacy-focused tool.
Convert details reflect our understanding at publication and may change — verify current pricing and features on their site.
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